It Started with Penny
Penny's Dog Beauty was born from the simple idea that dog care should be as sophisticated as modern beauty.
When Penny, an English Cocker Spaniel, joined the family, it became clear what a big difference proper coat care makes for both the dog's well-being and daily life. At the same time, there was a lack of products that combined professional quality with a modern and sophisticated experience.
With experience from the fashion and beauty world, Linnéa Jöhncke first founded Penny's Dog Spa in Stockholm. Through years of working with dogs and their coats, a vision emerged to create something more than just a salon – a brand inspired by the same care, quality, and aesthetics that characterize today's leading beauty brands.
Penny's Dog Beauty is developed for dogs and the people who love them. Products created with a focus on coat well-being, professional results, and daily rituals that make coat care something to look forward to. Products that are beautiful to display and have a fantastic scent.
For us, beauty is not about perfection. It's about well-being, care, and the feeling of taking care of someone you love.
